Hey Guys, I was given a small design brief for creating a 'Mobile Ad Design'. They asked for a 'corporate' them in terms of colours and images maybe, so I gave it a shot but seems to be rejected so i'll try others but I just wondered what others thought of this one for example. Obviously I'll try get some info on exactly what they didn't like, and make some very different alternatives which will try to match what they want. Anyway here are the design(s), do you have any feedback on improvements etc maybe? To be fair, I like doing design but haven't done it for too long.
They want corporate you say? As a female (who works with corporate types) it's boring. Yes it's clean, but it won't get anyone's attention... and definitely not mothers. Mothers notice babies / children (we don't really care for other mothers unless we see ourselves reflected in the image. For example: chaos of children and working full time.) You are using a nice calm corporate blue, and your main images are cellphones. :-s If I was a guy, and into gadgets... this would be great. In short, find your feminine side and convince your "corporate" types that if they want attention, they need to talk to their audience... working mothers. Good luck
Looks Ok to me, I don't see any reason why it wouldn't work. You might want to work on the font used in the text. Change it so it becomes more eye catching.
I think it looks ok, could be worse could maybe be a bit better but it is hard to pinpoint what you could do to make it better. I think it looks too neat and basic theres too much space as well I think. I think you need to make the logo bigger and the writing bigger and make the mindful mum stand out more. Just so that it goes more noticed. Maybe even more colours but that might not be corporate. Just go nuts try lots of things and you will get one you know is good. You could try looking at other similar banners like o2 and vodafone to get some ideas.
I agree, the banner is weak on motherhood images. The corporate blue may good for business clients but it may not work so well for mothers. A clean colour scheme with relevant images and some variation in the text with maybe some taglines etc would go along way.