Hello My designer and I have just finished our newest version of our media kit for www.hiphop-battles.com What we really would like to have from all you marketing people is some honest feedback like - what do you think about the overall look and feel? - what do you think about the marketing text? - what do you think about our prices? - if you would advertise on hip hop sites, would you buy advertising with us? Download our media kit here: HipHop-Battles.com_media_kit_English_v4.7.2.pdf [2.1MB] All feedback (positive or negative) is welcome. Thank you StarBuG
I really like the design , one problem though. On your left menu items , you have some arrows (little white ones).The first time I saw them I thought they were related to the google ads. That might be a bit too much , and if I were you, to be on the safe side, I would remove them . Also , the link ads from the left menu don't blend that well (different style,font ..and maybe color,though not sure if the other links are white). Overall impression: pretty nice . Best of luck!
Thanks, but that was a review of our site. Not that I don't appreciate your review, but I wanted a review of our media kit (PDF) To your comments... The arrows will defenetly not beeing a problem for google because they are clearly an element of the design and not made to attract attention to the google linkblock Unfortunatly we can't change the font style of the google ads and we woun't fit our design to the poor google ads layout hehe StarBuG
A few things: 1. It looks like it's just an advertising kit, and not a full media kit. Everything you have there is vital for the advertising aspect, but a media kit should have more background on the company... you know... for the "media" and not just advertisers. You would generally include things like a company/site history, bios and photos for head execs / owners, a one page fact sheet to summarize things like the market, contact info, etc., a past press page for any press mentions you may have gotten (obviously only if you have something there... blog mentions would even work)... there are a lot of things you could add to make it more of a full media kit. 2. It was a bit text-heavy for my taste... a lot of justification and explanation. Not necessarily a bad thing, but it made things look a bit crowded. And with a lot of options, people might get worn out reading before they can decide to buy ad space. 3. There were areas where the background images interfered a little bit with the text presentation. I'd keep it on the cover, and scrap it everywhere else. A .pdf media kit should be easily printable, w/o anyone having to worry about it becoming unreadable. 4. You don't have full contact info. A media kit really should have a name, phone number, mailing address / physical address, and email address. I only saw a name and email address right now. I know I've tried helping you out before, so I sincerely hope you remember that I'm just a bit blunt, and I don't intend to attack your media kit. It's certainly a great first draft, and you have the advertising info down pretty well. Maybe just trim the text a little and add some of the media-focused aspects (it's essentially supposed to be background for both journalists and potential advertisers). Hope that helps a bit. Jenn
Hello Jenn Of course I remember you The thing with our media kit is, that its only purpose is to sell advertising. We have our own press section on our website, it is a little underdeveloped yet but we are working on it. http://www.hiphop-battles.com/press/ So maybe media kit is not the perfect name, but I can't think of anything better suited. Do you? We are no company though and if I add a phone number it would be my private one. The thing with that is that it will ring all the time, even if I dont have "business hours" I include my full contact details in my emails with potential advertisers though. So if they want to get in touch personaly, they can. Did you notice the quick links on the front page? I thought for all the people who just want to get to "the good part" (prices) they can easily jump to the locations directly via the quick links. About the printing part. I know what you mean, it was my thought as well at first. But if you see it as pure selling advertising info, I doubt that many want to print it, or am I wrong? Thank you again, your feedback is helpfull like always and very appreciated StarBuG
We have fixed a few errors and the link above now contains the newest version. We will make the background image a little lighter to make the text more easily readable. I will announce when the newest version is ready. More feedback is welcome StarBuG
Sorry for the delay: 1. Then just call it an advertising kit. 2. You really should have a phone number. Whether you're a registered company or not, you're selling ad space on your site, so you're still in business. If you don't want your personal phone number posted, then set one up online w/ voicemail or something through Skype, AIM, or whoever else does it. It's cheap or free, and having a number is a professionalism issue. If you don't provide full contact information, you're going to miss on out advertisers who worry about your legitimacy and never email you in the first place. So putting it in a subsequent email isn't going to help all the time. 3. The quick links are great. But they're not going to help with the price issue, b/c your price listings are several pages, and too text heavy in and of themselves. If you keep it that way, you should also add a basic chart with ad sizes and cpm, so they can see it at a glance. 4. There are two primary points to making a media kit or ad kit in .pdf format... to let them save it, and to let them print what they want from it. Even if they don't print the whole thing, they might want to print a page or two. It's done for the sheer convenience of journalists, or in your case advertisers. I still recommend getting rid of the inner images. They detract from the professionalism in my opinion, interfere with the text, and lessen the impact of the images you actually should want people focusing on. It's ok to jazz up a media kit a little bit with the cover, and the images included, but those images should also always be useful. In the background they're really not. If you opt to keep them anyway, don't just lighten them. Actually test the printing and make sure that it's completely readable... not just "acceptable" but very easily readable and scannable if they glance things over w/o having to strain to see something.