February 2010 collapse

I would really like to know if anybody else has experienced collapse in CTR+ECPM+CPC-wise starting in February (Jan 31 was totally normal day).

Facts:
- Same traffic
- Same advertizers with the same budgets (small niche, everybody knows everybody)
- Everything was rock solid the last year
- Last minutes of January looks normal

... then... February starts and CTR drops 20%, eCPM 25% in one second and has stayed at the new level every since.

Is this something only I am experiencing, or...?

I just cannot figure this one out... If it is penalty (and the level of the jump would support this), why has my CTR jumped down?

Only explanation I can think is that: I have hit some penalty word, which has ""disabled"" some of the ads. But without knowing the exact problem, it's kind of difficult to "undo".

 

i have this kind of problem since the begining of the year

 

I also experienced slightly lower ctr in Feb.

 

i cant say i have... but i did a site redesign for one of my sites that used to get 10K views a month... views have dropped to 7K but CTR has gone up... and I used to b!tch about my CPC but when CTR when up like 9% CPC has been good.

 

feb is always like that. and also has got 28 days.

 

Please look around before starting another thread, there are already a few discussing this...

 

Yes, Februar is quite bad for me so far

 

This is my best month ever.

 

This month was disastrous. It all started from Jan 2010.I do no tknow whether google has made any algoritham change in search engine rankings since page views also came down More so in ecpm which is rock bottom. I am moving on to CPA .

 

Yes, I had the same problem exactly started on Feb 1st.
My CPC drop started Feb 1st and has shed more than 50 percent until now.
Traffic increased. CTR reduced by 10 percent.

 

well, thats the way adsense is actually. sometimes you get better payout for the same traffic and sometimes it goes down to ditch.

 

Maybe it's time to move on and not solely depending on Adsense. Now I'm more towards selling advertising spots on my website.

 

Hi,

I am opposite from you. We are seeing increases across the boards.

 

me too, it's gonna be a record month for me

 

There has been a discussion about this on webmaster world.

You can read that here: February Adsense Down

oh just checking it out, he has copied the same post...

 

Experienced the same thing myself. Though my drop wasn't has drastic as some of those posted above. I heard that there's often a drop in CPC during February (don't know the reason though).

 

In February somebody is getting hig ecpm and somebody getting down.

Different cases i found.

 

Jan to Feb, my CTR up 50% over last month and my eCPM is up $3 over last month.

 

i was also having the same problem last week, but now its normal. you just need to talk to support group and they will assist you.

 

I have this mental image of a bunch of DPers sitting in a circle in a room, going around the circle making introductions:

"My name is Adpubster and my earnings have decreased in February"

Group: "Welcome Adpubster"

Moderator: "Well, that was cleansing, who's next?"