FB Page Post - Clicks VS Website Clicks

Discussion in 'Facebook' started by Mats Daniel Skrede, Feb 1, 2014.

  1. #1
    Hey guys,

    Have any of you noticed when doing campaigns to your page posts that the total amount of clicks has no correlation with the total action summary you'll get in the AD manager?

    I attached a picture to illustrate my point..


    Total clicks: 87
    Total actions: 14
    Website clicks: 11
    Post comments: 2
    Page likes: 1

    I wonder where the rest of the 73 clicks are going?
     

    Attached Files:

    Mats Daniel Skrede, Feb 1, 2014 IP
  2. Mats Daniel Skrede

    Mats Daniel Skrede Peon

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    #2
    Sorry,

    But I forgot to mention that in my page post I only have text and two links (same URL) placed different places in the ad. Facebook automatically detects the link and grabs some picture from the landing page and show that in the ad.

    So there are 87 clicks and 11 website clicks - 2 comments and 1 page likes.

    The only purpose of the AD is to get the traffic to the landing page. And thats the only option they have to click on.. So I still wonder where the rest of the clicks might be going?
     
    Mats Daniel Skrede, Feb 1, 2014 IP