Given below the off page strategy for the site: • Directory Submissions: targeting different pages of the site through different pages. • Blogs: Regular updations targeting different keywords from blog posts and blog navigation. • Forum Postings: on going process • Social book marking : digg.com, del.icio.us, blinklist.com, • Social Media Optimization: On going process, can be done once or twice in a week • Wikipedia: - making content on wiki sites and linking to our website - this would bring traffic to the site along with link value in some cases. • Article Submission: At least 2 articles to be submitted per week. Will have to be rephrased by the concerned person till the content is arranged from somewhere. • Link Exchange: Confirmed 5-10 links in a week • On Page strategy for the site includes: • Google sitemap updation: Once in 10 days • Change in meta tags as and when required • Alt tags for images • Pages should be Interlinking within the site