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Fake Traffic or Real Traffic?-Feedback on stats

Discussion in 'General Marketing' started by Breslinnet, Jan 25, 2021.

  1. #1
    The modern day website traffic market sure sucks sometime but am sure I am not telling anybody here what you dont already know......Anyway, I need some other eyes on this and your feedback. I am trying a new source of site traffic specifically of the 100% mobile browser type. 2 types-one worldwide and no other specs as to browsers/devices/country beyond that. The second is 100% mobile same specs BUT all US. This stuff has been running to 2 different pages on my site each for the respective traffic type. I am basing my data straight from the server stats 'last 1000 visitors' data in Cpanel/WHM. Here is my question and can copy data as example but pretty self explanatory. Last weekend both these traffic types from supply went to nil for 3 days til I emailed them--no response but the non-us picked up speed. Another email, another day,no response. I know that in and of itself is an issue but I started screening data.
    What I found was all the user agent data for both traffic types was suddenly reading as from a windows 8 machine using either chrome 49 or 61. I did watch it before it started acting up and 95% per user agent was mobile devices. IPs by search have always read right accordingly and relatively unique prior to whatever.
    So after 2nd email; the US mobile went to 50% mobile and non US almost 90& again BUT I was seeing repeat IPs for each type now hitting almost 4 hours apart and each time a different user agent. The worst was one IP hit the first time as Android and next time it hit as Mac. Plain and simple not even possible unless software generated right?? I just want to hear other people confirm and thoughts before I kick this guy to the curb.THX
    Breslinnet, Jan 25, 2021 IP
  2. jrbiz

    jrbiz Acclaimed Member

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    Very likely to be bot traffic. The proof, of course, is in the results. Did any of this traffic turn into measurable revenues, subscribers or at least promising prospects?
    jrbiz, Jan 26, 2021 IP
  3. Breslinnet

    Breslinnet Well-Known Member

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    You are definitely right on that aspect. As this is(was) a potential source to use for clients various projects--I have 2 considerations 1) Does it even appear in stats as it is being described if the client was to check AND 2) does is produce results. If it doesnt even pass the test on 1--then I need to rethink it as a product slot I am looking to fill. It may fit somewhere else if it were to produce viable as results but could not fill the product line it was originally being sourced for--in this case real mobile browser traffic at a reasonable cost.
    Breslinnet, Jan 26, 2021 IP
  4. Sumit_Singh

    Sumit_Singh Well-Known Member

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    It is fake traffic or bot traffic, I guess. As you have written in your thread it simply means the traffic is useless and not worth it. Check your backlinks and find the spammy or irrelevant links and disavow them. Also, block the IPs with GA.
    Before doing that check the bounce rate, most visited pages, time spent on the pages and the events performed by the user on your website's visited webpages.
    Sumit_Singh, Jan 26, 2021 IP
    jrbiz likes this.