Fair arcade CPM price?

Discussion in 'General Marketing' started by the_master, Nov 24, 2007.

  1. #1
    Hi there,

    I have recently purchased an arcade website with realtively high traffic and wanted to sell some ad space on it. However, I don't know what the arcade traffic is currently worth.

    It's a 100x100 banner with approximate CTR of 1,5% (average 15 clicks for each 1000 impressions +/- 5 clicks). What would you charge for 1000 impressions?

    I have thought to offer it through adbrite and just get a price based on demand, but they don't have this ad format.

    Thanks for any help!
     
    the_master, Nov 24, 2007 IP
  2. dsnj

    dsnj Peon

    Messages:
    30
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    I would price less than $0.07 CPM for an arcade site with relatively untargeted traffic.
     
    dsnj, Nov 24, 2007 IP
  3. FIVE539

    FIVE539 Peon

    Messages:
    1,535
    Likes Received:
    17
    Best Answers:
    0
    Trophy Points:
    0
    #3
    for arcades, you're going to pay around $0.30 anywhere you go...sometimes more...but it's because arcades are targetted...especially the ad exchanges.

    Take mine for an example. I reinforce that users place ads above the fold, have a ctr of atleast 1% and so on.
    www.arcadeadmin.com
     
    FIVE539, Nov 24, 2007 IP