New buzz in market guys ! A new kind of outdoor advertising is being tested on OXford Steet in London's West End. 'Facial Recognition Billboard' only lets woman see the full advertisment. An interactive ad uses a high-definition camera to scan pedestrians and identify thier gender before showing a specific ad.How great innovation it is! Such kind of techniques realy help us to target specific audience. which will generate exact buying lead. your take on this guys? cheers!
How about a link to the new article next time? - http://www.psfk.com/2012/02/facial-recognition-billboard.html or https://news.google.com/news/story?ncl=dxxSOFkCLqcagTMhDEs2lji--EL6M&ned=us
I can see how that would be kind of cool, but what happens when a wife and husband comes down the street, how will it choose between which gender specific commercial to show? I get it, it's pretty cool that billboards are even beginning to target their traffic. However, I think combined with this technology along with determining average would be top notch. For example, from 3-4 you might have a younger crowd because of kids walking home from school and probably young moms picking up their children from school. Then at 5-7 you probably have a 20-60 range the, adults coming home from work. Lastly, early in the morning hours would likely be a better target for older citizens. I know in my area the older crowd is up far earlier than myself on average and are usually headed down to local shops for coffee.
Cool technology, impractical at a billboard level. Perhaps more appropriate when you are in a booth, at an ATM or phone. Even in the public toilets - it could see that I'm older so avoid showing me ads for teenage girls.