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Facebooks Ads - Why is my Potential Reach so high compared to pages likes?

Discussion in 'Facebook' started by julian.coates, Feb 24, 2015.

0
  1. #1
    Hi,

    Can someone please help me understand why the Potential Reach for the Interests 'Marc Maron' & 'WTF with Marc Maron' in Australia alone is larger (Australia: 136k) than the total amount of Page likes for those 2 Pages (122,253 Likes) ?

    Marc Maron - https://www.facebook.com/WTFPodcast = 102,247 likes

    WTF with Marc Maron - https://www.facebook.com/pages/WTF-with-Marc-Maron-Podcast/221008701265316 = 20,006 likes

    I found this in the Facebook Help documentation https://www.facebook.com/help/633474486707199

    "This can include interests shared on their Timelines, apps they use, Pages they liked and other activities on and off of Facebook."

    and i was wondering if someone can please expand on this to help me better understand and justify the Potential Reach figures generated by Facebook Ads?

    Thank you in advance to anyone who replies :)

    Cheers,
    Jules
     
    julian.coates, Feb 24, 2015 IP