I have a digital product im thinking about creating and selling via Facebook. I noticed a lot of Facebook PPC revolves around getting peoples email and creating a list - but I want to sell directly first (and collect email too of course) - is there a reason not to do this? My main question is around conversation rates (I know there are a lot of variables), I read on an affiliate blog that because Facebook surfers are not in "buying mode" so conversions rates are low. So for a 100 clicks on your ad you could be lucky to get 1 sale and 0.5 would be average? My product is around $30 - $40 - online course. I think 2% conversion would see me in profit - which wouldn't be crazy/unheard of? Any input appreciated.
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