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Facebook remarketing

Discussion in 'Facebook' started by Laura1516, Nov 2, 2016.

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  1. #1
    Hello everyone!

    I have managed remarketing campaigns through Facebook before and I understand how that works but just lately I've been seeing ads on my own Facebook feed and I have no idea how the advertisers have managed to do it. I was wondering if anyone would be able to explain it to me?

    Some examples are:

    1. Visiting websites around a certain product and then seeing ads in Facebook for those kind of products but from websites I have not visited?

    2. My partner visiting websites on a different computer and then I've seen ads for those websites in my Facebook feed - in such a way that it couldn't be put down to coincidence.

    It's like there is a way to track people using the Internet and target them even if they haven't actually visited your website - I can't see any way of doing this within the Facebook ads interface at all so it's a mystery to me!!

    Thanks in advance of any help or guidance!!

    Laura
     
    Laura1516, Nov 2, 2016 IP