I noticed that facebook PPC is not really that good for direct sales, rather for brand reconignition, fidelity, brand name buzz etc. looks like FB folks have this non directly commercial kind of collective psychology and just dont want to buy stuff directly from a facebook ad. they do discuss it further on their walls and chats though. anyone had a different feedback with ecommerce websites from FB PPC?
Only run campaigns of companies which people already know. and this works really good for me on facebook.
Ecommerce would be difficult to make direct sales from. I'd try to get email addresses to get users to come back to your store.
Facebook for direct advertising has produced mediocre results for me. Even though the cost per click is much less that Adwords, I'm able to crush-it on Adwords. Not a big fan of Facebook PPC, but then again, I haven't put-in nearly the time or money testing like I have with Google. I've spent thousands in testing on Google and it definitely paid off in the end.
Instead of directly selling using facebook ad, may be you may want to use it for list building purposes - like get the user's email address or something so they can be sold to later on...
We run some campaigns where FB outperforms Google & Yahoo combined. Lead generation works well, e.g. things where the user only has to give up an email. Lead quality is a little lower than search, but volume is tremendous. Our e-commerce clients have a lower ROAS so far, but we have definitely gotten some sales. Will improve with tuning - tricky part is FB doesn't have conversion tracking yet so you have to set up tracking parameters to identify which demographic is buying your wares.