Facebook Ooc Shocking Conversions

Discussion in 'Pay Per Click Advertising' started by CMS2009, Feb 26, 2009.

  1. #1
    Howdy, I recently ran a PPC campaign on facebook which converted extremely badly. Id say EPC was in the region of 2p over around 2000 clicks. They cost substantially more than that (or would have done had it not been for a few vouchers). By contrast, clicks generted via ebay convert in the region of 25p and cost substantially less than that. The obvious answer is to stick with ebay, which I intend to, but id also like to diversify into other sources of traffic/revenue, and want to know if I am likely to experience similar results over other PPC networks like adwords. What put me off going there intially was the competition in the mobile phone sector, where there was hardly any on FB.

    Any thoughts?
     
    CMS2009, Feb 26, 2009 IP
  2. technolarity

    technolarity Well-Known Member

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    Adwords will give you better conversions than facebook.
     
    technolarity, Feb 27, 2009 IP