Hello, I am using twitter very well to market a pest control business. I made an account for Facebook, but i really dont understand how well i could market to people on it. I know the ins and outs of Facebook. How have you used acebook successfully for marketing?
try creating a group, and get your current customers to join that group. The popularity will help attract more people.
create some fan page or facebook groups... and I also try to put some facebook fans link on the webpage, so people who visits my website have a chance to be a fans on facebook page. After you have some fans, you can send updates on the facebook fan pages too, I believe its the new way for 2.0 marketing, I prefer facebook and twitter marketing than email marketing.
You might want to target people who have phobias of certain pests. They might be more inclined to join your page. For FB marketing, it is important that you target your info to people who are interested in/relevant to it.