I'm struggling to get indepth marketing feel for the impact and potential of the various FB icons that I can put on my different forums, blogs, and websites. Any true gurus out there? Here's the sort of questions that I'm wrestling with. 1. Are these the two basic choices? Like (previously friend) - makes the visitor a fan of OUR Facebook page. Can only be used if the webpage has an associated Facebook page. It's done with an iframe. Share (previously bookmark) - creates a link to the webpage on the user's profile page. Perhaps preferable for SEO. 2. On this forum (digital point), I see a Facebook icon at the top of most pages which is labelled with just an F, has an alt tag of "Facebook Platform", and which produces a pop-up asking permission to: Connect Digital Point with Facebook to interact with your friends on this site and to share on Facebook through your Wall and friends' News Feeds. Bring your friends and info<-------> Publish content to your Wall What exactly does that do? Is it different than the Vbulletin-Facebook interface that will allow Facebook visitors to register using their FB identity? 3. On each thread in this forum, there is a FB LIKE button which seems to count the number of likes. It didn't seem to post anything in my newsfeed or wall. Is it different than the Like which makes the visitor a friend/fan of the corresponding FB page? 4. Bottom line, I'm trying to update our social media icons across about a dozen sites. I'm probably dropping the bookmark approach with the technorati, stumbleupon, delicious, furl (or was it fark) and moving to: - FB like icon (when we have a corresponding FB page) - Tweet this (which means that we'll need a default message tied to each site or tweet icon) - RSS Feed (for blogs or forums that generate it) - Google reader - user chooses then to add a link on the homepage or put it in the reader - share with technorati, stumbleupon, and delicious Thoughts? Corrections? Gurus?
I've recently made an account on addthis.com and put their icons on most of the pages on my site.. See http://www.flippers.be for an example.. that way users can select of all the media networks they use. I prefer the facebook share link as it'll promote my page among their friends (and hopefully bring some extra traffic to me)
It's a shame you haven't received more replies to this. I'm just in the middle of upgrading one of our vB forums and thought of adding a LIKE button similar to the one here on DP and had the same question as you. Have you found out anything more?