Facebook CTR? Any Data?

I've been thinking about marketing (paid) on facebook, through their flyers program. Does anyone know what the CTR is?

 

I've never had a good CTR on there. In most cases it's atrocious.

I quit using the basic flyers program because of that, and have switched to just the pro version which is PPC. CTR isn't any better, but at least I'm not paying for wasted impressions.

 

Whats the Per click price on Facebook?

 

its a bid...no set price...

 

MTBiker - how specific was your targeting?

 

Unless you're prepared with 10+ credit cards, and a full desire to break TOS, facebook PPC is worthless.
Terribly CTR, and most of the members are broke ass college students.
On top of that, I have yet to find an ad that has NOT gotten banned from facebook.
They don't even ALLOW the keyword "scholarships", and any synonym gets your account banned. Making too many more leads to an IP/CC ban where they manually review any ad before it goes live.
Home Breathalyzers=Ban.
Flasks=Ban.
Scholarships=Ban.
Dating=Ban.
Herbal supplements=Ban.
Water Balloon Launcher=No ban, but no clicks.
CPA Offers=Ban.
Magazines=Ban.
And anything that is "free" is an insta-ban.

 

I've been on bad terms with Facebook for a while, long before Flyers Pro, and this just makes things worse

 

Well I usually run ads that match people's interests along with ads targeted to students at specific schools for sites that apply only to that school. CTR is practically 0.

If I target too much, the ads get banned. (Without warning or explanation, might I add. They just say "this is not allowed, that ad should never run again, read the terms to see why.")

 

The ad is banned FOR the low CTR.
Facebooks algo is setup so that it weighs how often you appear, with what the CTR*bid is. Eventually, it just bans you if its not high enough, and really, the only things that ever are high enough is the offers they disallowed in the first place.

 

Actually the ones that I've had banned never received impressions in the first place.

 

Manual review. If you set off a barrel full of auto-flags they have in place, they manually review the ad(sometimes 12 hours in the future) before it goes live.

 

Do you think marketing a webgame would work on there? Whats the min it costs per imp?

 

Impressions, you'll have to spend $10 for a day or something.

Per click, minimum is $0.01

 

Impressions are a suckers game. Especially on facebook. The game might do ok on the CPC model, but the min bid(to actually get seen) is 0.12
That's pretty steep for something will low return.

 

Marketing on Facebook can be tricky, so you have to come up with an original ad copy and target the right offers. If you hit the right offer and the ad doesn't raise any flags, you can bank hard. CTR is low, but when your paying per click, that shouldn't matter.

 

The pay per impressions is a waste of money - you could use almost all your impressions and only get a few clicks. PPC is the way to go on facebook.

 

what no spambots for facebook?

 

Nope, this isn't Myspace we're talking about...

 

Very little. School restrictionmakes it harder, as does a smarter demographic, and the fact they seem to generally have an violent reaction to spam.

 

They have huge number of impressions. That becomes a problem if your ads does not get clicked, money drains out with impression. My experience with charge by impressions is not much pleasant.