Facebook: choose per click or per thousand impressions ads?

Discussion in 'Pay Per Click Advertising' started by Mr.Dog, Sep 2, 2012.

0
  1. #1
    Which one should we choose among Facebook ads: PPC or pay-per-impression?

    If I calculate, in my niche, I'd get fewer potential clicks with pay per thousand impressions...
    However, the PPC variant isn't paying off well enough... yet
     
    Mr.Dog, Sep 2, 2012 IP
  2. MarimediaLtd

    MarimediaLtd Guest

    Messages:
    45
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    The site looks really good.
    I'd say wait with the PPC model, since it is the one that makes more sense for your niche, as you said. By the way, have you tried looking up other alternatives to Facebook ads? Maybe you can find additional payment models that can suit the site even more.
     
    MarimediaLtd, Sep 2, 2012 IP
  3. Shahar

    Shahar Active Member

    Messages:
    374
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    60
    #3
    If you have a CTR choose CPM, if your CTR is low choose PPC.
     
    Shahar, Sep 2, 2012 IP
  4. Fsholding

    Fsholding Greenhorn

    Messages:
    90
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    8
    #4
    You could try both and see what gives you the best results.
     
    Fsholding, Sep 2, 2012 IP
  5. weisheng

    weisheng Member

    Messages:
    406
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    46
    #5
    you should use PPC if you want people buy your product and CPM if you want people to know your product!
    So choice depend on you!
     
    weisheng, Sep 2, 2012 IP