The field of action of Facebook without limits, we all know it is a useful tool in touch with our friends, see which parties are, gossip happens around us (socially speaking), to meet those pictures from when we were kids , create groups and alumni make a massive dinner, share our lives with all, or very few, or with whom you choose (depending on you to set privacy levels). Facebook used to all this and more, after all we are talking about one of the discoveries of the century, or if they should ask the more than 500 million users each day share their stories. Here we will help define the importance for a company or project to be on Facebook. Facebook as Online Marketing Tool I collected several concepts that may serve to think your brand on Facebook and promote your reach and social communication in this platform. - Start with an Official Page You might think - even as you have ventured - to create a profile of a friend for your brand, good is not far-fetched - at first - but why not follow the ethics of Facebook? We are not friends of the brands, we do Fans, enthusiastic, passionate or whatever you call it. In addition to the pages we offer many advantages and possibilities of editing, development and creation - not to mention applications like Involver, or MusicBox pagemode name a few ... more? our ability to position and get to create a page can be perfect as the Victoria's Secret or Alicia Keys - Position your Brand It is important to position the brand from the beginning, so it is vital the page name (link to the custom name to your page once you have 25 fans) - it will not be able to change it once you establish - and is essential for positioning on Facebook and search engines. People will find your brand on Facebook, not a funny name, or a person. - Optimization of the Profile Now that we have, you can start with the optimization profile. Image: - your brand remember? - 200 x 600 maximum, but you also could serve 180 x 540 pixels. Begins to fill in all the aspects of the profile info associated with your brand. Create a campaign so that people can find you and tell your story, they want you to be brilliant, they want to learn from you. Depending on your brand profile (Business, singer, product ...) Give your community know exactly what you need, complete each parameter as much as possible, nothing is too much! - Value Added Loud and clear: not because they're on Facebook! Did you know? Ok, thank goodness ... Give your community a reason - just one, it takes nothing more - so they can tell the world what they like about you. The big question about the ROI on Facebook round our heads very often. How do we know if there is ROI in Facebook? the best way is relishing exclusive offers to our fans. You can do this in many ways - you know with Social Media, there is always another way - offering only Facebook Fans - Hey! not cross promotions with other social platforms - do not announce it anywhere else, or blogs, or Web site or email. It is a good way to measure the effectiveness of your actions on Facebook. The other way would be to share the same action through your social media ecosystem and see if it spreads to other communities, which would prove that your marketing is viral. There are applications to do that ... Buy something, get something Simple is? well ... what are you waiting? Make no mistake, people interact with us online because they want OFFERS, want to give them "things" - again - what are you waiting for? - Share with your Community Provides useful information and interest - for them, not you - let them answer, interact with them, communication, "we send, we receive" offers what they want to receive what? get out there, down to the street and meet them, are waiting for you! Important: give them total control of your wall, you can publish and display on the main page, not all brands do ... The more interaction there is between your community and, better statistics and better EdgeRank'll get - the algorithm that facebook used to give more visibility to your page. To link emotionally with your community are not just status updates, you have photos, videos, the reviews (reviews), surveys, games ... - Link and integrate your other social platforms to Facebook Make the social ecosystem plays in your favor. All communication will flow and be consistent. Notice: publica different content on different platforms, otherwise your message will be repeated again and again, and be boring and repetitive ... Are you a fan of such marks? - Creativity has no limits You know what I love about social media? that the limits of your imagination. You've seen the possibilities offered by Facebook, and those that remain to be discovered, limited in its use, is simply a mistake. Discover what you can give using your Facebook page, events, customer service, online store, offers, after sales, feedback, customer loyalty, and so on. It depends on your goals and strategy, because you do not? Facebook can be your big chance, take it seriously and thought of as continuous power. - Planning and Implementation Stage Why do you use Facebook? ¿Goals? Strategy ¿? Actions ¿? ¿Budget? Accountable? Do you value added or Spam? Facebook requires a planning and implementation stage, sets standards, policies and terms and conditions of use. Start planning now, your actions have to have some meaning. - Care Here are some tips of where you should not go ... * Do not abuse the human relationships that are established in Facebook - the fine, after all, is all about human relations - * Do not send events indiscriminately, sets targets to meet them, If you send a UK event to a person who is in Alicante, you will most likely reject it - unless you have a private jet to stop at the door of local events ... Use proper, meaningful and not a spammer, or self-promotion * Beware of labels, ask first, some people do not want to be labeled * Set a timeline for publishing content, do not overload your community (or = spam) * Ask people if they want to follow, not force them, nor to those who are indirectly connected to you. Remember these are just some stories are missing many more. - This is only the beginning There are many possibilities to find your audience on Facebook. But Facebook is a platform - Ok, one with 500 million users and over which it has made a film, even - Even so, diversifies, it is implemented, your blog, other platforms and give meaning to each, but at the same time that everything is aligned. It's time to play seriously with Facebook, it's time to enhance our brand through Facebook.