I'm trying to build out a service site and don't think I really need to use Facebook to launch my site...or do I? Nowadays, is Facebook a necessity, like Adwords or organic search, where you have to market there as a critical business channel? Also, does anyone have thoughts on ads on Facebook? Thanks,
I've avoided social media for a VERY long time, but a few months ago I tried it and today I'm addicted. My blog is not a business and I have no desire to make any money from it, but having a presence in social media, especially, facebook, has done wonders for my little nickel and dime site. If I were you, I'd set up a fan page for your site. You'll discover very quickly the potential. Best of luck!
you can use facebook to publicise your site by: 1:facebook cpc or cpm adverts 2:fan pages which also adds to your publicity 3:connect to like minded business partners