Could Facebook.com be valuable to a computer hardware retailing site? If so how would I use facebook to my advantage? Talking to people? Posting things about my website with links? Should I make a company profile or a personal one? Any details are greatly appreciated.
Make a fan page if you have a business... never use a personal profile. A fan page would be extremely helpful. You basically want to get a lot of fans and post content related to computer hardware. Perhaps little tips here and there on what types of hardware to choose, reviews, or whatever. You basically want to offer valuable CONTENT, not just always promoting your business. But every once in a while, you should promote your website... offer discounts, contests, etc to get people interested in your stuff. As far as setting up your page goes... I recommend the Fan Page Formula