Maybe not so much strategy... but worth checking every page on their site: http://atlassolutions.com/
I agree that you should start with creating a group or the page for your company. Once you do it, you can start the promo, like share this news and get the chance to win. This will let you attract more people in the group or page and get more visibility.
You have to follow five strategies for Facebook Advertising to be successful for B2B marketers. 1. Segmentation, 2. Ads Optimization, 3. Scheduling Your Campaigns, 4. Managing Your Budget Wisely, 5. Tracking Your Results.