been using ppc advertising on facebook for several campaigns,not always getting my return on investment does anyone else suffer from this?
What kind of product/service are you selling? Facebook can be effective depending on what you are trying to advertise.
It all depend on you. Your product, budget, advert caption, graphics e.t.c. But if you do it right Facebook will add some cash to you.
Many people say that FB isn't effective, but it's usually because they're not using it properly. When used wisely FB has a great potential. Depends of the niche...! for example if you are photographer or offer something that you should go 100% with facebook ads, if you have forum, portals that will not convert in nothing i think...
Facebook is not a good place to promote your brand. Since facebook is unable to drug the exact target, you can not put your ads at the domain your brand is related. Try other PPC ad agency, it would be better.