Always when I run a Facebook campaign I create multiple advert sets. Now of course this creates different kinds of results. But what is a good result and what is a bad result? My current campaign: Advert set A: CTR (link click) = 0,93% CPC 1,09 Advert set B: CTR (link click) = 0,34% CPC 1,05 Advert set C: CTR (link click) = 0,35% CPC 0,66 Advert set D: CTR (link click) = 0,51% CPC 0,59 Now what advert set is performing the best? Advert set A has the highest CTR, but also the highest CPC. Advert set D has a much lower CTR, but a much cheaper CPC.. Could anyone help me out here? Thank you!
Well it looks like Advert set D is your best option because it's performing better than B & C and is much less expensive as well. I would use Advert Set A for your high end products that will bring a higher ROI and then just use Advert set D for your "general" products or offerings. Using this blended approach will help a lot.