Have anyone use Facebook ads? I want to know is it expensive to get Facebook PPC? and what about Pay Impression?
I have used Facebooks ads several times from free $100 coupons and have had decent results. They ads are a bit more targeted than Adwords, but you pay a pretty penny. On average, you will pay $1.50-$3.00 per click which is pretty expensive if you're website isn't profitable. You really have to work at optimizing your ads and landing pages to ensure the highest click-through-rate, especially if you're paying by impressions. All in all, it's a good tool to use if you want targeted traffic now and you're site is hooked up with Facebook social widgets.
I prefer to use pay per impressions. They are more cost effective and I have had great results. I actually have a few coupons if you are interested below. They work wonders.