Hello, I noticed that since a couple of months facebook ads are getting day by day more expensive. Once I used to pay 0.40 $ CPM now I have to pay minimum 1.00 $ for the same niche. Did you experience the same problem? thanks
Long by long they are very expensive because some reasons that I never know You may ask the contact service
Actually it has nothing to do with competition, it is not a bid system like Google. FB just decided to double their rates. You can find articles about it.
Sorry I haven't make any ads on FB yet. So its hard for me to make any comments. But I can say that few years later FB will charge very high rate for ads.