Hello, Do you know if it is possible to run "retargeting" ads on Facebook ? Directly with their tools (facebook ads) ? Or using external ads company (Microsoft,...) ? Thanks in advance,
I posted this thread few month ago. But do you know if you can do retargeting on Facebook ? (the same way : adbrite, adwords, zedo ,..)
http://en.wikipedia.org/wiki/Behavioral_retargeting basically, I will add a tracking pixel on my website. I woud show ads on facebook to this users.
Hi Skouk, You can use a retargeting company to run retargeted ads on multiple platforms, such as Facebook. I don't believe they offer this tool yet. Several providers offer cross-platform solutions like fetchback, AdRoll or Retargeter. Full disclosure--I work for AdRoll (and we can run retargeting campaigns on Facebook's inventory so I know this is totally doable). I'd suggest that you check out different pricing plans from the various providers to see which one best fits your needs, and then confirm that you have access to Facebook's inventory specifically. We've found that campaigns run across multiple platforms often results in an ROI 30% higher than campaigns run on a single platform alone. Hope that helps! Cheers, Hannah
You can run retargeted ads in multiple platforms like Facebook. Just make sure that your ads are well branded. Retargeting keeps your ads in front of your audience but this won't help your brand if your audience doesn't make a concealed connection between your ad and the brand. Make your that your brand is clearly visible on your ads. It will make your retargeted visitors notice your ads. And sometimes, the things that work are those with a plain banner ad with nothing but your logo, your brand's colors, and a simple call-to-action.
Yes it is possible if you promote a Facebook fan page with one ad, then get people to click like, you can then use another ad to retarget people who have liked that page.
We did some remarketing for a one month stint at my old place and the site traffic boosted by almost double. The downside was that the message stunk and we had a 50% bounce rate, too. I think if you have the right message it would work well.
How can you do retargeting for people who did and did not LIKE a Facebook landing page on their visit? Can you use Facebook or a separate retargeting service? How does it work? I would really appreciate a response on this, thanks. Carlos Corbera Online Marketing Manager