Facebook Ads (problem with PPC campaign report)

Discussion in 'Pay Per Click Advertising' started by DR_GIGGULS, May 31, 2010.

  1. #1
    Hello.

    I'm using Facebook Ads (PPC) for a client to create a high-budget 2-day campaign.
    When I generate a report after his campaign has been completed, some of the countries set in the campaign are missing.
    I presume they have 0 impressions (but this might be untrue) and that's why they aren't showing up in the report.

    Basically I need to explain the whole chain of events, including why they have 0 impressions. My bid was $0.21 higher than the one suggested by Facebook and the average CPC is $0.48 lower than my bid so everything looks normal here.
    The countries are properly entered so this isn't a valid reason either.

    There is 1 ad in the campaign. The ad text is in English and has impressions even in countries with weird languages, including the Netherlands (however, one of the countries missing is Denmark).

    It's definitely not my first campaign so I can't think of any possible reason.

    Any ideas?
     
    Last edited: May 31, 2010
    DR_GIGGULS, May 31, 2010 IP