Hello I have a question regarding facebook likes. I started a page a few years back that u sed facebook ads to get like on. i ran the ads 10$ a day ONLY, i have never run it more and 2013 i got about 1000 new likes a day. Now when i ran it this year i have only recived 100 / 300 likes a day from 10$ and the cost for each is 0.01$ and i wonder if anyone know what has changed with pages nowdays ?
I read somewhere that if an ad gets a lot of clicks, the CPC decreases immensely. You need to review your ads. Don't rely on one ad. Make multiple ads and see what works and what doesn't.