Hello, I've used plenty of PPC networks, almost none of them managed to bring good ROI... What experienced did you have with Facebook Ads? I've tried 7Search and sometimes it went pretty good, but AdWords hasn't paid off... How about Facebook? Pros, cons? Do people from Facebook really buy more, are they better buyers?
yeah they are pretty effective and much cheaper compared to adwords especially if you are targeting countries outside of the US where you can pay as low as 2 cents for a click for some countries in South East Asia
It changed and now Facebook ads aren't so effective like before. You need to have really good product or content to get attention from customers.
When we've used Facebook ads, it has been primarily with the intention of driving up "likes" or promoting an article or post. It really isn't a great fit for us to try to drive up signups because, well, most people still don't look to that platform to buy. I'd be interested to hear more about other people's experiences on Facebook advertising as well though. How do you make it work for you?