Facebook Ads: CPC or CPM?

Discussion in 'Facebook' started by MobileInternet, Oct 18, 2012.

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  1. #1
    Just want to know which is better for bidding CPC or CPM?

    Any advice appreciated...
     
    MobileInternet, Oct 18, 2012 IP
  2. eanritlaan

    eanritlaan Peon

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    #2
    It depends on which strategy you use. For some reasons I refers CPC tp CPM :)
     
    eanritlaan, Oct 18, 2012 IP
  3. bilal.owais

    bilal.owais Peon

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    #3
    Mostly CPM is used by BRANDs, Because they do not require clicks, they want to display there ads everytime.
     
    bilal.owais, Oct 19, 2012 IP
  4. imammehedi

    imammehedi Greenhorn

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    #4
    I think cpc is better
     
    imammehedi, Oct 20, 2012 IP
  5. subdivisions

    subdivisions Well-Known Member

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    #5
    If clicks are important to you, CPC. If impressions (i.e., making your brand memorable) are fine, then CPM.

    If you don't know, you probably want CPC.
     
    subdivisions, Oct 21, 2012 IP