I ran a small test last week, got 62 targeted clicks from Facebook. They go to my site and about 90% click on my affiliate link. But, none of them converted into a sale. Have you guys ran into this problem? This could be just my niche I suppose. But I'm wondering if others have had the same problem.
I think the targetting on facebook has something to do with it....targetting people on age/location etc is ok. But PPC is a lot better as you are advertising what you sell to people who are looking for it...not just making an assumption based on demographics that they MIGHT be looking for your product....
This is happen to me too. The traffic from facebook provide about 1% conversion rate but PPC/SE traffic is providing me about 5% conversion rate.
I find putting the ads inside my apps works loads better. Plus you have more control over who sees which ads within an app for example if you know the user is a female you can display ads that relate to shopping etc. and if its a man you can show ads that are football relate. This can be achieved through the API and using a simply If statement in php.
I've been running an affiliate ad and seen 180 clicks without a lead . I'm so in the red on this ad group its not even funny (-$60, ok so its not THAT bad). My FB ad has about a .05% CTR but as I said its sold 0. Time to move on to the next product (this was a CJ offer btw).
Hopefully some useful information for those wanting to advertise on Facebook: Yeah, i'm running a CJ offer too. I've read in a few places from some people who were profiting using Facebook that you should just delete or pause your ad if you have less than a .08 CTR. I had higher than that so I was getting some pretty cheap traffic. I also read that anyone under 25 has a far less chance of converting. So yesterday I ran another test on a separate CJ offer. I put up four ads, let them run for a few hours. None were over .08 CTR needed, but I kept the one getting .07 (not really good at all, but the highest of the four). I switched to CPM, but this seemed to cost me more money in the long run when I checked again about an hour ago. As of right now, i've paused all my ads because there were no conversions and the CPC/CPM were both over the rate that I could really profit at. I'm going to do some more testing, but this is just what I have found. I think 25+ year olds probably do convert better into sales (the important thing), but their CTR is far lower than 18-25 year olds. Just my assumption based on my products and research.
There are ppl out there making boat loads of cash with FB. It's a matter of constantly testing.. I through up an ad 2 days ago.. pays out 35$... my ctr is .05 spent $76 and have made 140$ to the good on this..1 ad... yes its luck, right demographics I guess.. But again, you just have to keep testing and then scale from there.
I make on average from facebook between $1000 to 1500 a week. With over 60 apps. I pay around $200 per month for servers hosting the apps. top me this is a good profit. the only thing is constantly maintaining the apps you have to stay top of the gamr other wise you may aswell stop
I never tried FB ads till now. In the place where i live there Orkut dominates than FB. But after reading the discussion, i think i can try out with adwords or than this for my VPS hosting business. If the ads do not convert then there's no use. Atleast with PPC i can reach out to those who use no FB.
I have heard a whole lot of people are making boat load of money from facebook ads. I cant remember a blog where I read that one guy was making over $100,000K per month running ads on Facebook. So far I have not made any money with them yet. Maybe its me I am not sure but I have not have had the greatest results with Facebook and Myspace ads at all but I have read in so many places that some guys are making a killing from these Social Networks and I don't know how...
Why the hell would anyone give you proof? Are you going to ask your doctor/teacher/real estate agent for their t4's to see their income??? Come on...
I think it may be Jonathon.. Have a look.. http://www.jonathanvolk.com/internet-marketing/scaling-facebook-campaigns-to-100000month.html
You need to keep on testing. Maybe that offer/product isn't right for your targeted audience... Try switching out the offer or reduce your targeting. You definitely want CTR 0.07% or higher as that will really reduce the cost of your clicks.