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Facebook Ads - Broad vs Narrow Audience

Discussion in 'Facebook' started by Jake Howard, Jan 22, 2014.

  1. #1
    Hi All,
    SEMrush
    Does anyone have any advice on whether it works out cheaper to target a Broad or Narrow Audience Reach with Facebook Ads?

    Also, is it cheaper to target Likes or Website Clicks


    Cheers

    Jake
     
    Last edited: Jan 22, 2014
    Jake Howard, Jan 22, 2014 IP
    SEMrush
  2. bigcolossal

    bigcolossal Member

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    #2
    Hello Jake

    It really depends on your audience or your marketing strategy
    wheather you want to target you audience or not if you want
    to target audience go for the narrow one if you want to increase
    audience overall go for the broad.
    I think website likes are cheap. But i suggest you to go for Likes
    and update your page frequently to get more exposure.
    Hope this helps, Thanks regards.
     
    bigcolossal, Jan 31, 2014 IP
  3. mrgadget

    mrgadget Well-Known Member

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    #3
    Well, from my own exp, it's not the broad/narrow audiences that matter, but which countries and how high your CTR is. For example, you can just target US audience, but cost per click is extemely high (because US traffic is expensive), in contrast, if you target broad audiences from third countries: india, china, bangladest, middle east, ..., the price/click - like is quite low.
    In addition, if you bid on CPM (not CPC), it also depends on the CTR of your audience (this factor will vary by different niches). For instance, in game niche, audiences from UK response most (highest CTR - I just assume), so you should target just UK (narrow audience but result in high click/like --> Cost/like is low), on the contrary, if you target broad audiences from different countries: canada, australia, new zealand, ... you cost the same money for CPM but the number of click/like you received is lower --> Cost/like is high)
    Hope that you understand my point!
    Good luck!
     
    mrgadget, Jan 31, 2014 IP
    anxjuz86 likes this.
  4. gambler53

    gambler53 Active Member

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    #4
    I would suggest posting a few different ads. Some of them can reach a broader audience while others will target specialize groups. Then, analyze the results and decide what works best for you.
     
    gambler53, Jan 31, 2014 IP
  5. atxvideo

    atxvideo Greenhorn

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    #5
    In my experience a more narrow audience has been cheaper in terms of advertising. But, being a more narrow audience, you also get fewer results. Again, just my experience.
     
    atxvideo, Feb 5, 2014 IP
  6. Jake Howard

    Jake Howard Well-Known Member

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    #6
    Hi Everyone,

    Thanks a lot for your help, much appreciated.
     
    Jake Howard, Feb 11, 2014 IP
  7. Collin Davis

    Collin Davis Greenhorn

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    #7
    I am yet to try my hand at Facebook advertising but from what I have seen and heard so far, the more narrow your audience, the cheaper it is because when you have a broader audience, a lot of those clicks can be wasted.

    @Also, is it cheaper to target Likes or Website Clicks

    Unfortunately I don't have any answer for this one. Would love to hear this myself...
     
    Collin Davis, Feb 17, 2014 IP
  8. Sarah Davis

    Sarah Davis Active Member

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    #8
    From my experience, its best to target a very narrow set of people. The result and conversions heavily depend on how much research you have done into your niche. If you offer something that isn't out there and people are hungry for it, then definitely try target a narrower audience. You might get less clicks but your conversions will be a lot higher.
     
    Sarah Davis, Feb 17, 2014 IP