Facebook Ads Bidding?

Discussion in 'Facebook' started by prashantk, Apr 10, 2014.

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  1. #1
    How do you decide which bidding strategy is better? I've come across people who recommend CPC while others recommend CPM. I want to better understand the merits and demerits of both and how to choose which works better.
     
    prashantk, Apr 10, 2014 IP
  2. aniblow

    aniblow Active Member

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    #2
    If you are just starting out, I'd recommend you go for CPC.
    You only get to spend when people click on your link.

    CPM has also got it's merits depending on what you are
    advertising. If it's a brand name, very good. You just
    want more exposure for the product.

    I want to assume you just want to send the clicks to
    your opt in page. CPC would work better.

    You only pay for generated clicks, and if you target right
    you'd be spending just a couple of pennies per click.
     
    aniblow, Apr 10, 2014 IP
  3. Johnnygood

    Johnnygood Active Member

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    #3
    CPC is way to go if you have no idea on your CTRs. CPM only helps when you have high CTR and you are able sustain it.

    Thanks,
     
    Johnnygood, Apr 10, 2014 IP
  4. prashantk

    prashantk Greenhorn

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    #4
    Thanks for the replies. Yes I want to send clicks to my opt in page. Is it a smart thing to switch to CPM if my CTR is good? I read that the average CPC drops when you do that.
     
    prashantk, Apr 11, 2014 IP