Does anyone here have a facebook social ad? Is it worth the money? Is it getting your sites more hits and stuff?
Do a google search for "how much do facebook ads cost" (without the quotes) and you'll see some post that say it's not worth it compared to adsense.
Also consider advertising on the applications within facebook. A great deal of user engagement happens inside apps these days and there are quite a few good ad networks out there for you to try. Some of the networks only advertise other apps, some take web advertisers. I work for Zohark and we take both web and app advertisers. Take a look and feel free to ask any questions you may have. Cheers, Stas
Instead of Facebook Ads, you should try Facebook Flyers! You must join facebook in order to do this...but once you do..it is very cheap...and you get to pick and choose exactly what demographic you want to see your "flyer"...you can choose what school they attend, how old they are etc. Flyers show up on the side banner just like ads...and you pay for how many impressions you want. Good Luck!