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Facebook Ad question

Discussion in 'Facebook' started by superrichguy, Jun 13, 2017.

  1. #1
    So I just noticed on running some ads they say that it will reach 4000-10000 people. But when all is said and done it reached 1112 people.... I contacted them and they said it was an estimate. Wouldn't the estimate be between those 2 numbers???? Or am I wrong?
    SEMrush
     
    superrichguy, Jun 13, 2017 IP
    SEMrush
  2. thebrandman

    thebrandman Member

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    #2
    The estimate is the maximum range that of users that can be reached with that particular ad. It doesn't mean that you will reach that maximum with your ad, though. The success of your ad depends upon how well it performs, and this can be affected by competition from other ads, the number of targeted users who are actually signed into Facebook during your ad period (to be able to see your ad in the first place), etc. You're not guaranteed that maximum reach, that's just the maximum range of targeted users that you COULD reach with that ad if all of the factors (including your budget allowance) were working in your favor.
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    thebrandman, Aug 1, 2017 IP
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