Facebook Ad Effectiveness Comparison

Discussion in 'Pay Per Click Advertising' started by sixrfan, Apr 12, 2012.

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  1. #1
    Riddle me this... we have two virtually identical ads running on Facebook. You can see all the details here: http://www.screenshots.cc/photos/original/65479-1s4gb.jpg.

    They target virtually the same exact audience.

    But for some reason, the second ad is barely getting any impression and zero clicks. Why would that be??? We've even bid higher on the second ad!

    Please advise. Thanks in advance.
     
    sixrfan, Apr 12, 2012 IP
  2. HostJail

    HostJail Active Member

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    #2
    I may be wrong, but they may just be chance, and the luck of the draw.
     
    HostJail, Apr 12, 2012 IP
  3. Shahar

    Shahar Active Member

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    #3
    Delete and re-write it, it happened to me once.
     
    Shahar, Apr 13, 2012 IP
  4. Only1James

    Only1James Member

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    #4
    i was running an ad campaign recently on facebook and did something similar. 2 ads promoting the same site. Everything i was targeting was the same type of audience. Both had 60k impressions but only 1 had a conversion. What i did was i changed the picture (by the way both ads had different pictures) and change my targeted audience. And to my surprise it worked. Well thats why split testing comes in handy
     
    Only1James, Apr 15, 2012 IP
  5. coolgauravs

    coolgauravs Member

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    #5
    Delete and re-write it
     
    coolgauravs, Apr 17, 2012 IP