I am new to Facebook advertising. I have started a testing Facebook ad and i am totally frustrated. Facebook ctr is very low [Only 0.056]. The ad was a cpm and the country was Asian. My targeting was 900000+ people and bidding was suggested one. Few points hitting my mind of the problem, 1. Was the targeting too broad? [If so, than how to manage it.] 2. Wasn't the picture that much attractive? [A very cool pic] 3. Was the title or description too simple [I don't think this is problem, what you think] 4. Is Facebook cheating over me. 60000+ Impressions, only 36 clicks? How is this possible. 5. If something missing please let me know? IS this a fair ctr rate or I am blind? Please guys help me out. As an advertiser, I expect minimum 1% ctr rate to 10%. How to achieve that goal.
A 1% ctr on a 900K demo is likely impossible. Try CPC, CPM are for big companies who care about exposure only.
the problem with facebook is that its basically random people and everyone ignors the ads big time. people click ads accidently really not worth getting into facebook ads
Hello @richie_ni. Thank you for your time patients and reply. From my study of few youtube videos and google toppers, it seemed, cpm could be the best choice. Now i see the reality is inverse. I see some websites alexa report (30/40)%+ traffic from facebook. How do they manage that. For example damnyouautocorrect[.]com damnlol[.]com They have a very high traffic from facebook as well as their facebook fan-page are also very active. damnlol has more than a million fans in facebook. Are they big companies or They follow their unique technique. If i want higher ctr in cpm, should i decrease the demo or what? Advertising fan-page is a better idea or the website for entertainment websites. Please let me know. Thanks again.
I would try and reduce the overall number of people you're targetting. I've found that I need to be laser targetted for Facebook ads to work for me.