External keyword tool ---> site related keywords .. what's that ??

Discussion in 'Google AdWords' started by fistofpeanuts, Jun 5, 2007.

  1. #1
    Hey all ..

    I'm sure most of you know the google keyword tool in the adwords section ...
    There's an option there wich allows you to see the 'site-related' keywords...
    First though you have to type in a site adress...

    My question is : What are those keywords ? Are they just keywords that google makes up while scanning the entered page ? And why would I use it ?

    Regards,
    -FOP-
     
    fistofpeanuts, Jun 5, 2007 IP
  2. mactep

    mactep Active Member

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    #2
    Because these maybe the ones you wouldnt ever think about... or consider adding to your campaign.

    They do scan, they suggest, they find a lot of synonyms.
     
    mactep, Jun 5, 2007 IP
  3. antum

    antum Peon

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    #3
    Hi fistofpeanuts,

    It's a great way to quickly get some theme based keywords out of Google without having to come up with them yourself.

    For example: If you just started a new campaign to get people to your banana split sales letter then you would just enter the address of the sales letter, Google would go take a look (I'm not sure what algorithm they use) and come up with a set of keywords they think is relevant to your page.

    I'm guessing they check the HTML tags, and by the looks of things they can extract relevant keywords just by looking at a block of text...

    Hope this helps, its not an area I have tested.
     
    antum, Jun 5, 2007 IP