Hey all DP members! At the moment we are conducting an extensive keyword research using quite a wide range of different parameters to evaluate the level of competition and efficiency for each individual keyword. We are interested in SEO specialists' opinions. We would really appreciate it if you could share your experience with us. Here are the parameters that we are going to use for the analysis. Please arrange these parameters on the assumption of their priority from 1 to 5, where 1 is the most significant and important, and 5 – the least important parameter affecting the overall competitiveness / efficiency. If you take into consideration any other factors, feel free to add. Competition Level: Google Total Matches Results All In Anchor Average Inbound Links (Top 10 search results analysed) Average PR Google (Top 10 search results analysed) AdWords Competition Traffic Effectiveness Level: Google Search Volume (AdWords, Global Monthly Searches) Wordtracker Search Volume Internal Performance factors Thanks in advance for all your answers, comments and advice!
You should take a look at this article called The Importance of Keyword Research. I think many of your questions are relevant to this post. I would also like to recommend the article called Why SEO is the Ultimate Traffic Generation Method. Good luck!