Ok..so I just started with adwords but I have been reading alot on this forum and other websites. I have heard and seen a couple things. 1. First day of adwords I had all the default settings..my budget was maxed so quick. 2. I read to only focus on Google Search Network. 3. Had an average daily CTR fluxuate between 1% - 4% using JUST Google Search Network. Now what are your opinions...is it better to be on GSN, Search Network, and Content? One or the other? What are the benefits and such? I read you can control where your ads go for content, where can I find that? Should I enable content and let it run through a whole day before I make a decision or maybe a week? Im just a new guy trying to learn...Thanks!
That's quite a big question! It's impossible to say that the Content Network is or isn't worth using. Sometimes it works, sometimes it doesn't. Assuming that you have conversion tracking on your campaign, then as a start point I'd try to generate as many conversions as possible for your daily budget. I'd recommend running on both networks for a little while, and see the volume of clicks and conversion rates that you can get on each. Reduce your bids until you are only just spending your daily budget each day (this will maximise the number of clicks you get per day). Once you've got sufficient data to get an idea of the conversion rate of each network for each of your major Adgroups, you can decide whether to use the Content Network. You don't necessarily want to kill the Content Network, just because the conversion rate is lower - that just means that you have to pay less per click. Having made that decision, you should adjust your bids at Adgroup level to try to equalise your cost per conversion at Adgroup level, remembering not to underspend your budget (unless the overall cost per conversion is too high) or run out of money before the end of the day. This'll take a while, but once you're there, repeat the process for the major keywords within each Adgroup. At any stage in this process, it's possible to find that the Content Network can't deliver sufficiently well to justify its continuation. For example, if you are paying £50 per conversion on the CN, and £50 per conversion on the SN, then you should keep the CN running. But if you get the SN down to £40, and the CN can't deliver significant conversions at this price, then you should turn it off. Alterntively, I've had one case where the SN couldn't keep up, and I continued with just the CN. This isn't uncommon at an Adgroup level. For a worked-through example of this process, see my example here: http://www.epiphanysolutions.co.uk/...rds-case-study-part-1-setting-up-the-campaign