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Explanation of google display planner vs keyword planner

Discussion in 'Keywords' started by kutchbhi, Apr 19, 2014.

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  1. #1
    Hello

    Can someone explain the difference between the results of the display planner and keyword planner ??

    In keyword planner > "Get search volume for a list of keywords" > Under enter keywords use: " careers advice courses" for a particular country this shows about 10 monthly searches

    However in the display planner the same keyword is shown to have "Available network inventory" of 450,000 cookies / week .

    Now my understanding is extremely limited here. What do these 2 tools show exactly ? And why is the difference between them so large ?

    btw I am just trying to find if a particular keyword/topic is 'popular' about googlers

    Thanks
     
    kutchbhi, Apr 19, 2014 IP