Hello Can someone explain the difference between the results of the display planner and keyword planner ?? In keyword planner > "Get search volume for a list of keywords" > Under enter keywords use: " careers advice courses" for a particular country this shows about 10 monthly searches However in the display planner the same keyword is shown to have "Available network inventory" of 450,000 cookies / week . Now my understanding is extremely limited here. What do these 2 tools show exactly ? And why is the difference between them so large ? btw I am just trying to find if a particular keyword/topic is 'popular' about googlers Thanks