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Expired Domain: 301 Redirect or New Site

Discussion in 'Search Engine Optimization' started by giorgioarmani, Aug 8, 2019.

  1. #1
    I just bought a domain with very strong backlinks.

    Should I redirect to main site (same topic) or use the domain to build a new content site and then promote my site on that site?
    SEMrush
    What would you do and why?
     
    giorgioarmani, Aug 8, 2019 IP
    SEMrush
  2. galini

    galini Peon

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    #2
    I am not sure if backlinks redirecting still works. I would use it to build a new site.
     
    galini, Aug 17, 2019 IP
  3. Oso Optimized

    Oso Optimized Greenhorn

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    #3
    In the past I have always just redirected the purchased domain to an existing site. Saves a lot of labor building a new site. But be sure to find all the 404s and make sure you save those links to the internal pages by redirecting them to internal pages of your existing site. These links start to disappear fast, so be sure to do it soon.

    If you decide to go the route of building a new site for the domain, still consider temporarily redirecting all of those pages. You can lose quite a few links in just a couple of months. It might also help you decide if you like what the additional link juice is doing for your existing site.
     
    Oso Optimized, Aug 17, 2019 IP
  4. giorgioarmani

    giorgioarmani Well-Known Member

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    #4
    I think I will go the route of creating a new website.

    This domain has some very high authority newspapers linking to it.
     
    giorgioarmani, Aug 18, 2019 IP
  5. mrb1129

    mrb1129 Well-Known Member

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    #5
    That would be probably the best idea for you.
     
    mrb1129, Aug 18, 2019 IP