Expert help is needed: how to end the sentence best?

Discussion in 'Copywriting' started by -Jazz-, Mar 11, 2010.

  1. #1
    Hi!

    I need your expert help regarding two sentences.

    Can you tell me which of the two options below is the best?

    1.This device has a problem, but Windows cannot determine what the problem is.
    2.This device has a problem, but Windows cannot determine the origin of the problem.

    Kind regards,
    Roman
     
    -Jazz-, Mar 11, 2010 IP
  2. Perry Rose

    Perry Rose Peon

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    #2
    You started a thread on this?
     
    Perry Rose, Mar 11, 2010 IP
  3. -Jazz-

    -Jazz- Peon

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    #3
    Hi Perry,

    yep. I am having a dispute with my colleague on this and would like to get the opinion of native speakers to know for sure. English is my second language..
     
    -Jazz-, Mar 11, 2010 IP
  4. Action Copy

    Action Copy Peon

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    #4
    And what is the copywriting question that goes along with these answers.

    Is it you would like to know how to take this from your deck copy to your first paragraph with effortless flow?

    Or, how to take this from your paragraph to... perhaps a subhead, really smoothly... or... how in your copy to weave this into some kind of desire. Like in AIDA.

    Or, did you just wake up this morning and say " Hey I think I'll go on a copywriting forum and start typing something?".

    Brett
     
    Action Copy, Mar 11, 2010 IP
  5. Bluoh

    Bluoh Peon

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    #5
    Number 2 sounds better, i.e. more professional, but these choices have different meanings. (Can Windows not find the root of the problem or does it not know what the problem is?)
     
    Bluoh, Mar 11, 2010 IP
  6. -Jazz-

    -Jazz- Peon

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    #6
    To Action Copy: The question of our debate is how to end a sentence. My colleague says that ending it with "is" is fine and he refers to the sentence from Windows XP. I say that sentences with "is" do not sound well as compared to "This device has a problem, but Windows cannot determine the origin of the problem."

    To Bluoh: If I change it to "This device has a problem, but Windows fails to determine it", does it still sound better that the "is"-sentence?
     
    Last edited: Mar 12, 2010
    -Jazz-, Mar 11, 2010 IP
  7. gmihaylov

    gmihaylov Greenhorn

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    #7
    In both sentences there is a repetition of the word "problem", which does not sound well. So I would go for your third option stated above, i.e. - "This device has a problem, but Windows fails to determine it" :)
     
    gmihaylov, Mar 12, 2010 IP
  8. lightless

    lightless Notable Member

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    #8
    This sounds good to me. Always best to use as little a number of letters/words as possible. (Unless your client is adamant on his article having 500 words not 445 though it would make no difference)
     
    lightless, Mar 12, 2010 IP
  9. dorothydot

    dorothydot Peon

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    #9
    Hi,

    If this is something in copywriting... when in doubt, use short sentences. That means, let's break up each of your sentences into two sentences. NOW you can have more freedom to say what you really mean.

    1.This device has a problem, but Windows cannot determine what the problem is.
    This device has something wrong with it. Windows tried but cannot find the problem.

    2.This device has a problem, but Windows cannot determine the origin of the problem.
    This device has a problem. Windows can't identify the cause.

    I'm a firm believer in less words is more. So why not condense?

    1.This device has a problem, but Windows cannot determine what the problem is.
    Windows can't find out why this device won't work right.

    2.This device has a problem, but Windows cannot determine the origin of the problem.
    Windows does not know the cause of this device's problem.

    Does that make sense?
    Dot
     
    dorothydot, Mar 12, 2010 IP
  10. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #10
    Perhaps

    This device has a problem, that Windows cannot determine the origin of
     
    Revelations-Decoder, Mar 12, 2010 IP
  11. -Jazz-

    -Jazz- Peon

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    #11
    gmihaylov, lightless, Revelations-Decoder - thank you! That's helpful.

    2 dorothydot: Splitting a sentence into bits of meaning is an interesting approach.. i think i need to adopt it myself. condensing a long sentence definitely makes sense. thanks!
     
    -Jazz-, Mar 13, 2010 IP
  12. joshvelco

    joshvelco Peon

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    #12
    The two sentences have different meanings, or they do without a context. Neither is the best without knowing the context it would be in.
     
    joshvelco, Mar 13, 2010 IP
  13. omarabid

    omarabid Well-Known Member

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    #13
    I found it quite simpler to say

     
    omarabid, Mar 13, 2010 IP