I have been using adwords for a long time. I have just started a niche that is adwords tough. The prices are right on the niche and I am getting enough impressions but I am just not getting any clicks. Well I have just recently put up like 3 different ad variations on a list of about 100 keywords directly related to the niche. Will this help? Hopefully! I need some opinions on this. Thanks in advance for the replies!
Most people put up 2 ads, wait a few days for stats, then remove less performing one and add a new one based on the best performing one. Then repeat.
Split your keywords up even more. Go with 20 per adgroup and really target two ads to each adgroup. That should help your ctr and your account overall.
i normally have only one ad text., get a ctr of 3 to 15%., Just split your keywords based on themese., Name your adgroup related to your keywords theme., use the the adgroup name in your display url ., and use the dynamic insertion facility., Also , Start seperate campaigns for search, content text, content image., if you have a big budget., It will work well
ad variations are a nice way to A/B test ad copy. You can see what copy draws better click and CTR. the better your CTR, the lower your bid price will be. Isnt google adwords so great!!!