Anyone have experience using AdRoll.com for B2B website visitor re-targeting? Also, do you know of any competitors? I am thinking of trying them for a B2B company that I am involved with that gets 40K U.V.'s per month and would appreciate any information you can share.
It has been running for a few months now and the results are okay, not great. I left the company that I implemented it in but have stayed in contact with my former staff member who is running that campaign and she said that it was working somewhat. I am now involved with a company that is using Google's remarketing services (similar to AdRoll) but we just started it in July, so not sure yet what the results will be. It is another B2B company. Since neither of these companies are ecommerce plays, it is hard to tell actual ROI because sales do not come directly from the website.