Just optimising my PPC on Google and all the terms rearding website design the cost per click is now getting to £4.00. This is very expensive. Has any other web design company having this problem?
Try different keyword and targetting countries. I didn't have experience in running web design keywords but for my campaign, sometimes a keyword goes as high as $7 per click. I just tweak my campaign to use less popular keyword but still have decent amount of searches.
i have tried this but its still expensive with keywords only getting inbetween 0 - 2000 searches i think Google has got way to expensive now lol
keyword this keyword this is keyword this is keyword too yet this is also keyword Many types of keywords you can use not limiting to only 1 word.
Your costs are dependent on your QS. In the website design industry, £4 clicks is probably typical for the average advertiser with a QS of 6-7 shooting for the first position. You may save a quid or two with a higher QS. Learn more in the Adwords FAQ.
Different keywords have different biddings. Instead of using top-traffic keywords use several hundred low-traffic keywords. Result will be much better and cost will be less.
Lucid has it right, what sort of average Quality Score are you seeing on these £4.00 keywords AWS? It may be that some landing page optimisation might help to the move the QS in the right direction and the AVG. CPC follow suit.