Hi everyone, I wasn't sure what section this should go under and thats why it's under General. I was wondering if you could share your thoughts and opinions on this question. When expanding an existing business into a new area is it better to revamp an existing website to include everything or create a new website to link to? For example: A small cake making business who is expanding into catering as well. - Keep the cake website as it is and start a catering website or is it better to revamp and have it all together? I feel there are several pros and cons to both options and hope that I could hear some other opinions to help me add to my lists.
Are you expanding business to different coutries, which means you need to use different language on your site? Or you are just further deferentiate your business and want to a complete new site? Or you are expanding business to a new area which is not quite relevant to your existing one and need to launch a seperate site? They are different cases.
The new business area is different to the current one, although the two can cross sell between them. I guess the question stems down to budget. Redeveloping the exisitng site will be more costly than creating a small new site for the new part of the business. Is it worthwhile spending the extra funds to have all of the buisness under one domain? Or is it okay to have the new part of the business on a cheaper separate site?
I would keep the two seperate. The cake site is a whole niche on its own so someone looking for cakes would not be interested in catering, as this could be equipment or providing for large dinner parties or what ever you are promoting, so keep seperate. This would be more cost effective also.
I think you'd better keep the two separate.You can put backlinks one of them.It's not very easy for you to revamp your current website since it has been online for a long time and has its own emphasis.
I'd suggest keeping two things separetely. The main reason being if one doesnt work well, the other would suffer if put together in the same site
Is it worthwhile spending the extra funds to have all of the buisness under one domain? Or is it okay to have the new part of the business on a cheaper separate site?
hey, I would always recommend that you create a new website for you new business target. By doing this it allows you to target your market so much better. Check out my site in my sig to see how we have done it. Regards steve
revamp the one you have already AND make a new and attractive catering page as well. Websites are like women in bed - it only gets better with numbers
Without having read the responses, I think it really depends on how and what is being expanded. I mean with the cake shop example, I think expanding the one site is the best as it will offer cross sell services etc. However sometimes it is also useful to run the 2 websites seperately due to entering a niche and for search engines etc. So the best option can be to do both. It really depends how related the services are, and what your budget and time available is. Good luck!