Please visit this link to learn more about Exit rate. https://seomelbourne.com/video/what...en-exit-and-bounce-rates-in-google-analytics/ hope it will help you
Exit Rate: Exit rate as a term used in website traffic analysis. Exit Rate is the percentage that were the last in the session ( i.e. a session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session). Let's extend this example to explore the Exit rate metrics for a series of single-session days for a website like sports.com Saturday: Football > US Football > NFL Sunday: NFL > Exit Monday: US Football > Exit Tuesday: US Football > NFL > Football Wednesday: US Football > NFL Thursday: Football > NFL The % Exit Rate calculations are: Page_Football: 33% (3 of 6 sessions included Page Football) Page_US Football: 25% (4 of 6 sessions included Page US Football) Page_NFL: 80% (5 of 6 sessions included Page NFL)
Exit Rate is the percentage of visitors exiting or leaving your site from a particular page on your site.
Your exit rate will always be 100% in total, unless you have thehotelcalifornia.com, then it will be 0% And the above post is wrong, since they could read the entire article and exit the site. Time on site will give a rough idea on if they are reading anything, a <30 second visit will not read a lot, unless it was a speed reader....
If you want to know details about Bounce Rate and Exit Rate, and also how to reduce it? then please see this: http://www.slideshare.net/farukkhanbu/bounce-rate-and-exit-rate-how-to-reduce-bounce-rate