Exclusively Mobile Campaigns

Discussion in 'Google AdWords' started by Stephq101, Mar 17, 2014.

  1. #1
    Hi Folks, new to the forum, but I was wondering - do any of you have exclusively mobile campaigns?

    I normally set-up campaigns and just duplicate ads but change the CTA to include a stronger mobile specific CTA. But I was wondering if you anyone creates specific mobile landing pages etc.

    I have been toying with the idea, but I don't want to put a lot of time into them if they will just deliver similar results as desktop ads.
     
    Stephq101, Mar 17, 2014 IP
  2. AppyArry

    AppyArry Active Member

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    #2
    Mobile searches increased by 200% year over year and are set to outpace desktop searches by 2014. Mobile searches often have higher action intent, convert quickly with 55% taking action within 1 hour, and typically cost less per click than desktop CPC's. Result from mobile ads will be better if your landing page or website is mobile optimized and mobile user friendly.
     
    AppyArry, Mar 17, 2014 IP
  3. sandsumy

    sandsumy Greenhorn

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    #3
    You must have mobile optimized landing page.
     
    sandsumy, Mar 20, 2014 IP