Hi Folks, new to the forum, but I was wondering - do any of you have exclusively mobile campaigns? I normally set-up campaigns and just duplicate ads but change the CTA to include a stronger mobile specific CTA. But I was wondering if you anyone creates specific mobile landing pages etc. I have been toying with the idea, but I don't want to put a lot of time into them if they will just deliver similar results as desktop ads.
Mobile searches increased by 200% year over year and are set to outpace desktop searches by 2014. Mobile searches often have higher action intent, convert quickly with 55% taking action within 1 hour, and typically cost less per click than desktop CPC's. Result from mobile ads will be better if your landing page or website is mobile optimized and mobile user friendly.